Episode 106 James Borow GM of Universal Ads at Comcast

What happens when TV advertising becomes as easy to buy as search and social?

James Borow, GM of Universal Ads at Comcast, joins Joe Zappa and Eric Franchi to discuss performance TV, incrementality, AI creative and Comcast’s ambition to build the “AppLovin of TV.”

James also explains why ChatGPT ads could become a monster business and why the next major adtech company may be built by four people and a check from Aperiam.