Episode 118: Everyone’s Agentic Now. What’s Actually Changed? | Adgentek CEO Frank Sinton & President Paul Harrison

Everyone in ad tech is suddenly “agentic.” What actually changes when AI starts buying the media?

Joe Zappa and Eric Franchi welcome Adgentek Co-Founder & CEO Frank Sinton and Co-Founder & President Paul Harrison to debate what comes after programmatic.

Having built Beachfront and Simpli.fi, respectively, Frank and Paul know the infrastructure they’re now trying to rethink. They explain why they see CTV as an early opportunity for agentic buying, how agents could reduce layers of intermediaries, and why a chatbot interface alone doesn’t transform an advertising business.

Paul makes a bold prediction: real-time bidding will eventually be replaced. The group explores what that could mean for DSPs, publishers, agencies, and small businesses.

Plus: Eric defends the Unified Media Platform acronym, Joe becomes “in-person curious,” and everyone considers whether Advertising Week needs an agentic rebrand.