Episode 115 - Founder and CEO Jared Siegal on Risk, Resilience and Building Aditude

An MS diagnosis changed Jared Siegal’s perspective on risk, work and the future. Instead of slowing down, he decided to take control of it.

The founder and CEO of Aditude joins Joe Zappa and Eric Franchi to explain how a side business built during a five-hour daily commute became a monetization platform processing more than a trillion impressions annually.

Jared shares why he turned down an acquisition offer, how he evolved from operator to orchestrator, and why former athletes often thrive inside high-performance companies. The conversation also explores overlooked opportunities across the open web, mobile apps and gaming, plus Jared’s surprisingly skeptical take on AI.

And yes, he calls AI a “fad” before revealing that Aditude is building an agentic product of its own.