Episode 120: How to Go “Gen X Viral” in Adtech with Aperiam Ventures Partner Eric Franchi and Sharp Pen Media CEO Joe Zappa

Want adtech to share your market map? Put someone’s logo on it. Want comments? Leave someone’s logo off.

Eric Franchi of Aperiam Ventures tells Joe Zappa of Sharp Pen Media how a pattern in startup pitches became the Unified Media Platform map. They get into who helped name the category, why Eric skipped the trade-press exclusive, and what it takes to go “Gen X viral.”

Plus, Joe makes the case for paying Manhattan rent, Eric asks whether Joe actually enjoys sales, and the two compare notes on when to bring up price with a prospect.