The Next Era of Adtech

Eric Franchi and Joe Zappa break down the biggest trends they’re seeing in early-stage adtech deal flow, including the rise of chatbot and LLM ad networks, integrated marketing platforms, creator infrastructure, and a renewed wave of innovation around mobile apps. They discuss why mobile remains such an attractive market, what kinds of startups are emerging in each category, and where investors and operators are spending the most time right now. The conversation then shifts to the next phase of the Outcomes Era — where simply claiming “outcomes” is no longer enough and companies need differentiated data, supply, or technology to prove it.