What Makes a Great AdTech CEO?

Co-hosts Eric Franchi and Joe Zappa dig into the evergreen question of what sets the great CEOs apart in the adtech world. Whether they’re a CEO/founder or a hired gun, a great CEO has to balance:

• Product expertise
• A GTM strategy
• Company culture and values
• Talent acquisition

We rattle off a few “shiny” CEOs that come to mind and analyze what made them so successful. If you’re curious who made the list, this episode is for you!

By the way, click here to read Auren Hoffman’s blog post on the LiveRamp acquisition.