What to Do If Your Market Isn’t Big Enough

Co-hosts Eric Franchi and Joe Zappa cover what to do if your market is too small to achieve your business goals. For example:

• How to launch a new product or enter into a new market
• When and how to involve your customers in market expansion efforts
• What sales/marketing and product teams need to do to get aligned
• How to derisk your transition by enlisting customer champions

If you’re eyeing a pivot to retail media and/or CTV right now, this is for you!