Why You Should Hire a Chief Audience Officer

Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes:

• The 3 things adtech customers really care about
• Why most adtech companies' theories of victory are wrong
• What to look for in a chief audience officer
• Who in adtech is a good example of a potential CAO

Also, here is the My First Million episode we discuss on the pod: https://open.spotify.com/episode/4qNgPuS5aePbWSgjdsKn2o?si=PHfj0u_TTEKLAOV67p1QLQ